Last updated: 18/09/2024

1. Introduction

Welcome to fortysix ai ltd ("we", "us", or "our"). We are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website [www.fortysixai.com] (the "Website"). We comply with the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Important Information and Who We Are

- Company Name: fortysix ai ltd

- Email Address: hello@fortysixai.com

- Phone Number: 07897749526

- Registered Office Address: fortysix ai ltd, 52 Leicester Street, Bulkington, CV21 9NG

Controller

fortysix ai ltd is the data controller responsible for your personal data.

Contact Details

If you have any questions about this Privacy Policy or our data protection practices, please contact us at:

- Email: hello@fortysixai.com

- Phone: 07897749526

Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues www.ico.org.uk. We would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

3. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you:

- Identity Data: First name, last name, business name.

- Contact Data: Email address, telephone number, business address.

- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and platform.

- Usage Data: Information about how you use our Website.

- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. This data does not directly or indirectly reveal your identity.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you:

- Direct Interactions: You may provide Identity and Contact Data by filling in forms or by corresponding with us via email or phone.

- Automated Technologies: As you interact with our Website, we may automatically collect Technical Data using cookies and similar technologies.

- Third Parties: We may receive Technical Data from analytics providers like Google Analytics and Meta Pixel.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

- To Perform a Contract: Processing necessary to perform a contract with you.

- Legitimate Interests: Processing necessary for our legitimate interests (to develop our services and grow our business) and your interests and fundamental rights do not override those interests.

- Consent: When you have given us explicit consent to process your data.

Purposes for Using Your Data

- Service Delivery: To provide and manage your access to our services.

- Marketing Communications: To send you updates and promotional materials.

- Website Improvement: To improve our Website and user experience.

- Analytics and Research: To use anonymised data in generative AI tools for analysis.

- Advertising and Retargeting: To deliver relevant advertisements to you.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

- Types of Cookies:

- Essential Cookies: Necessary for Website functionality.

- Analytical/Performance Cookies: Help us understand Website usage.

- Functionality Cookies: Remember your preferences.

- Targeting Cookies: Record your visit and preferences for advertising purposes.

We use third-party services like Google Analytics and Meta Pixel for analytics and advertising.

Managing Cookies

You can manage or disable cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.

7. Disclosure of Your Personal Data

We may share your personal data with:

- Service Providers: For marketing platforms, analytics, and email services.

- Generative AI Tools: For data analysis using anonymised data to ensure personal information is not identifiable.

- Legal Authorities: If required by law or to protect our rights.

We do not sell or rent your personal data to third parties.

8. International Data Transfers

Your personal data will not be transferred outside the UK or European Economic Area (EEA).

9. Data Security

We implement appropriate security measures to protect your personal data:

- Secure Servers: Data stored on secure cloud servers.

- Password Protection: All data access is password-protected.

- Two-Factor Authentication: Additional security layer for logins.

- No Local Storage: Personal data is not stored on local devices.

10. Data Retention

We retain your personal data for four years or until you actively opt-out, whichever comes first. After this period, we will securely delete or anonymise your data.

11. Your Legal Rights

Under data protection laws, you have rights including:

- Access: Request access to your personal data.

- Correction: Request correction of inaccurate data.

- Erasure: Request deletion of your data.

- Restriction: Request restriction of processing your data.

- Objection: Object to processing of your data.

- Data Portability: Request transfer of your data to you or a third party.

- Withdraw Consent: Withdraw consent at any time.

To exercise these rights, contact us at hello@fortysixai.com

12. Opting Out of Marketing Communications

You can opt-out by:

- Clicking the "unsubscribe" link in our marketing emails.

- Contacting us at hello@fortysixai.com

13. Children's Privacy

Our Website is intended for adults and businesses. We do not knowingly collect data from individuals under 16 years of age.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page and, where appropriate, notified to you by email.

15. Contact Us

For questions or concerns about this Privacy Policy, please contact us:

- Email: hello@fortysixai.com

- Phone: 07897749526

- Address: fortysix ai ltd, 52 Leicester Street, Bulkington, CV21 9NG

16. Right to Complain

If you are not satisfied with our response to any complaint or believe our processing of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner's Office (ICO):

- Website: www.ico.org.uk

- Helpline: 0303 123 1113